love in service

the care collective

a special offering for those who have dedicated their lives to caring for others

helping the helpers has always been at the heart of our work.

Care professionals support people navigating dark and painful seasons of grief, loss, caregiving, and illness. Often under-resourced and unrecognized, they show up day after day while carrying pain and grief of their own that remains hidden from the rest of the world. At Roots in the Clouds, we believe empathy is a practice and the foundation of the duty of care we owe ourselves and one another — a duty that is often extended to the people being served but not to those doing the serving.

We created the care collective, a new program that offers special rates on our empathy cards for those working in service of others, to extend that care in a small but meaningful way, because the people who care for others deserve care too. Whether you use these cards for yourself, the people you serve, your colleagues, or the people you love, this is our way of saying thank you for your service.

To learn more about how our empathy cards started, check out the full story here.


how it works

To join, complete the form below. We ask for your name, organization or practice name, professional title, and a professional email address. We review every application and aim to respond within one week. There is no fee to join. Our goal is to create accessibility, so if you know someone who could benefit from joining, please share the link to register.

Once verified, you'll receive your care collective codes by email — one for each quantity tier. Enter the code that matches your order size at checkout. The discount applies to every card set in your cart.

NOTE: Your codes are yours, for your own use — please do not post or share them. We will update codes seasonally and we reserve the right to revoke care collective membership and codes at any time, including if codes are shared publicly or used outside of their intended purpose.

a note on application review

Every application is reviewed by dimple — not an automated system. We look forward to getting to know who you are and the work you do, and also how we can best support you. Our goal is to respond within a week, but we appreciate your patience and grace along the way. If you haven’t heard back after a week has passed, please feel free to reach out to hello@rootsintheclouds.com with subject “care collective application status” and we’ll get back to you with an update.

quantity discounts

care collective pricing is tiered by the number of card sets in your order. Upon becoming a member, you'll receive codes for each tier by email. Enter the tier code that matches your order size at checkout, and the discount will be applied to your order. Please note that discounts apply to the order subtotal and do not include shipping or tax.

Ordering for a whole team or organization? Email hello@rootsintheclouds.com with "care collective order" and we’ll follow up to learn more about your order and collect information to invoice you.

who is the care collective for?

grief + mental health
grief counselors · bereavement coordinators · therapists and counselors · psychologists · psychiatrists · clinical social workers · EAP counselors · crisis line responders · victim advocates · grief coaches · support group facilitators · peer support specialists · grief and trauma-informed educators

hospice, palliative + end-of-life care
hospice nurses and aides · palliative care teams · hospice social workers · hospice volunteers · end-of-life and death doulas · funeral directors and funeral home staff · celebrants and officiants · organ and tissue donation family support coordinators · cemetery and memorial staff

spiritual care
chaplains · pastoral and spiritual care providers · faith community nurses · lay ministers and care team leads

animal care
veterinary teams · veterinary social workers · pet loss and animal hospice providers

hospital + clinical care
oncology nurses · NICU and labor and delivery nurses · ICU nurses · nurse navigators · child life specialists · patient advocates · case managers · social workers

caregiving + community care
caregiver support coordinators · home health aides · long-term care and adult day staff · community health workers · patient and family navigators · birth and postpartum doulas

children, families + schools
school counselors and school psychologists · child welfare and foster care workers · family support workers · youth workers · after school care workers

organizational care
organizational wellbeing leads · people and HR teams supporting grieving employees · nonprofit leadership supporting frontline staff

addiction and recovery
substance use counselors · peer recovery specialists · recovery housing staff

public service + humanitarian work
refugee and asylum caseworkers · humanitarian and aid workers · resettlement staff · civil servants · military and veteran care providers · correctional chaplains and staff

social justice + advocacy
immigration attorneys and legal advocates · public defenders and mitigation specialists · legal aid staff · racial justice and civil rights advocates · disability justice advocates · LGBTQ+ advocates · environmental justice organizers · domestic violence and sexual assault advocates · harm reduction workers · reentry specialists · juvenile justice advocates · restorative justice facilitators · mutual aid coordinators

body and holistic practitioners
massage therapists · somatic practitioners · yoga and meditation teachers · acupuncturists · energy and reiki practitioners

first responders + emergency services
EMTs and paramedics · firefighters · 911 dispatchers · first responder peer support · disaster response workers and volunteers · search and rescue teams

Don't see your role? If your work involves helping people navigate through loss, transition, or other challenging seasons of life, we’d love to know. Apply using the form below and tell us a little about you and your work and we’ll be in touch.